Curiosidades de la economía
lipstick effect n. During a recession, the tendency for consumers to purchase small, comforting items such as lipstick rather than large luxury items.
house money effect The premise that people are more willing to take risks with money they obtained easily or unexpectedly.
->people who have money in their pockets will choose the gamble; those who start with empty pockets will reject it.
—"A winning way with odds and evens," Financial Times, November 21, 1996
Goldilocks effect When something succeeds or prospers because it is neither too big nor too small.
Size does matter. Up to a certain point, the more widgets you produce, the cheaper each widget becomes. But you no longer have to be General Motors to reap economies of scale. Several recent studies suggest a Goldilocks effect: medium-sized companies enjoy the benefits of scale more than the big ones do.
—James Surowiecki, "The Goldilocks effect," The New Yorker, May 27, 2002
Conspicuous austerity n. 1. Spending large quantities of money on goods and services that convey an image of simplicity or austerity. 2. A lifestyle in which a person openly and deliberately uses goods and services that convey a lower socioeconomic status.
—Bill Dunn, "Reduced consumerism may be ephemeral change," Capital Times, January 8, 2002
snob effect : The desire to purchase something only because it is extremely expensive or extremely rare; the tendency for demand to increase along with the price of an item whenever that item is perceived to improve the social status of the consumer.
—James Surowiecki, "The Goldilocks effect," The New Yorker, May 27, 2002
Conspicuous austerity n. 1. Spending large quantities of money on goods and services that convey an image of simplicity or austerity. 2. A lifestyle in which a person openly and deliberately uses goods and services that convey a lower socioeconomic status.
Example:Joan Kron is credited with coining the term in 1983, in her book "Home-Psych." It's partly about voluntary but expensive 'simplicity,' like people going to Buddhist retreats "where they give you no food, the surroundings are Spartan, they beat the daylights out of you with exercise and deep-tissue massages and they charge you a lot of money."
—Bill Dunn, "Reduced consumerism may be ephemeral change," Capital Times, January 8, 2002
snob effect : The desire to purchase something only because it is extremely expensive or extremely rare; the tendency for demand to increase along with the price of an item whenever that item is perceived to improve the social status of the consumer.
Example:
Custom-tailored products that cannot be mass-produced and things that are supposed to be hard to buy, such as Ferraris, can't be promoted by bandwagon effects. Such presumptive rarities flourish with snob effects, the phenomenon that a thing becomes more desirable because fewer people can afford it or can find one.
—Andrew Allentuck, "Jumping on the bandwagon," eBusiness Journal, May, 2000
—Andrew Allentuck, "Jumping on the bandwagon," eBusiness Journal, May, 2000
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